Deal Sheet: 2026 F-150 Platinum

Ford of Latham · Latham, NY · VIN: 1FTFW7L88TFB40981

Negotiation Guide

Opening Offer

$80,427

Fair Price

$81,927

Walk Away Above

$83,431

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,442

Est. Invoice$78,990

Holdback (est.)$2,548

MSRP (Sticker)$84,935

Asking Price$82,935

Markup-$2,000

Est. Dealer Margin on This Car$6,494

Percentile33% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$1,975

Avg Markup (F-150)-$3,095

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$1,520

Price History

Jul 9, 2026$83,435 → $82,435(-$1,000)

Aug 6, 2026$82,435 → $82,935(+$500)

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