Deal Sheet: 2026 F-150 Platinum

Anderson Ford of Lincoln · Lincoln, NE · VIN: 1FTFW7L88TFA61259

Negotiation Guide

Opening Offer

$77,699

Fair Price

$79,199

Walk Away Above

$80,992

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$74,507

Est. Invoice$76,990

Holdback (est.)$2,484

MSRP (Sticker)$82,785

Asking Price$80,785

Markup-$2,000

Est. Dealer Margin on This Car$6,279

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory142 vehicles

Avg Markup (All Models)-$1,644

Avg Markup (F-150)-$3,756

% Below MSRP87%

Avg Days to Sell34 days

Avg Sold Markup-$1,523

Price History

Jul 9, 2026$81,785 → $80,285(-$1,500)

Aug 6, 2026$80,285 → $80,785(+$500)

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