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Deal Sheet: 2026 F-150 Platinum
Woodhouse Ford South, Inc. · Plattsmouth, NE · VIN: 1FTFW7L88TFA49385
Negotiation Guide
Opening Offer
$78,648
Fair Price
$80,148
Walk Away Above
$81,944
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,366
Est. Invoice$77,878
Holdback (est.)$2,512
MSRP (Sticker)$83,740
Asking Price$81,740
Markup-$2,000
Est. Dealer Margin on This Car$6,374
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$2,604
Avg Markup (F-150)-$3,829
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$1,454
Price History
Jul 9, 2026$82,740 → $81,240(-$1,500)
Aug 6, 2026$81,240 → $81,740(+$500)
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