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Deal Sheet: 2026 F-150 Platinum
Ford of Columbia · Columbia, TN · VIN: 1FTFW7L88TFA41903
Negotiation Guide
Opening Offer
$78,563
Fair Price
$80,063
Walk Away Above
$81,859
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,290
Est. Invoice$77,799
Holdback (est.)$2,510
MSRP (Sticker)$83,655
Asking Price$81,655
Markup-$2,000
Est. Dealer Margin on This Car$6,366
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory134 vehicles
Avg Markup (All Models)-$2,425
Avg Markup (F-150)-$3,450
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,119
Price History
Jul 9, 2026$82,655 → $81,155(-$1,500)
Aug 6, 2026$81,155 → $81,655(+$500)
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