Deal Sheet: 2026 F-150 Platinum

Auffenberg Ford North, Inc. · O'Fallon, IL · VIN: 1FTFW7L87TFB99049

Negotiation Guide

Opening Offer

$79,927

Fair Price

$81,427

Walk Away Above

$82,931

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$75,992

Est. Invoice$78,525

Holdback (est.)$2,533

MSRP (Sticker)$84,435

Asking Price$82,435

Markup-$2,000

Est. Dealer Margin on This Car$6,444

Percentile33% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$1,938

Avg Markup (F-150)-$3,333

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,782

Cheaper F-150 Platinum Inventory

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-$7,500$84,1954d

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-$2,500$89,6904d

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-$2,500$90,6654d

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-$2,500$89,6104d

Joe Machens FordColumbia, MO

-$2,500$82,9554d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0604d

Prosper FordProsper, TX

-$2,500$89,3454d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2204d

AutoNation Ford KatyKaty, TX

-$2,500$83,7054d

AutoNation Ford KatyKaty, TX

-$2,500$90,8154d