Negotiation Guide
Opening Offer
$72,842
Fair Price
$74,342
Walk Away Above
$75,846
- • Recent buyers paid ~$3,008 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,615
Est. Invoice$71,936
Holdback (est.)$2,321
MSRP (Sticker)$77,350
Asking Price$74,850
Markup-$2,500
Est. Dealer Margin on This Car$5,235
Percentile2% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory283 vehicles
Avg Markup (All Models)-$2,138
Avg Markup (F-150)-$3,589
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,149
Price History
Aug 15, 2026$75,350 → $74,850(-$500)
Cheaper F-150 Platinum Inventory
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