Deal Sheet: 2026 F-150 Platinum

Jones Ford, Inc. · North Charleston, SC · VIN: 1FTFW7L87TFB79965

Negotiation Guide

Opening Offer

$81,862

Fair Price

$83,362

Walk Away Above

$84,866

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,733

Est. Invoice$80,324

Holdback (est.)$2,591

MSRP (Sticker)$86,370

Asking Price$84,370

Markup-$2,000

Est. Dealer Margin on This Car$6,637

Percentile33% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$1,793

Avg Markup (F-150)-$2,815

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,060

Price History

Aug 6, 2026$83,370 → $84,870(+$1,500)

Aug 15, 2026$84,870 → $84,370(-$500)

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