Deal Sheet: 2026 F-150 Platinum

L & L Motor Co., Inc. · Roosevelt, UT · VIN: 1FTFW7L87TFB75723

Negotiation Guide

Opening Offer

$72,147

Fair Price

$73,647

Walk Away Above

$75,151

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$68,990

Est. Invoice$71,289

Holdback (est.)$2,300

MSRP (Sticker)$76,655

Asking Price$75,655

Markup-$1,000

Est. Dealer Margin on This Car$6,666

Percentile88% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory23 vehicles

Avg Markup (All Models)-$1,565

Avg Markup (F-150)-$2,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,773

Price History

Aug 6, 2026$74,655 → $75,655(+$1,000)

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