Deal Sheet: 2026 F-150 Platinum

Town & Country Ford , Inc. · Charlotte, NC · VIN: 1FTFW7L87TFB75124

Negotiation Guide

Opening Offer

$80,432

Fair Price

$81,932

Walk Away Above

$83,436

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$76,446

Est. Invoice$78,994

Holdback (est.)$2,548

MSRP (Sticker)$84,940

Asking Price$83,440

Markup-$1,500

Est. Dealer Margin on This Car$6,994

Percentile47% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$1,708

Avg Markup (F-150)-$2,887

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,650

Price History

Aug 6, 2026$81,940 → $83,440(+$1,500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

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-$2,500$89,3453d

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-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d