Negotiation Guide
Opening Offer
$78,277
Fair Price
$79,777
Walk Away Above
$81,281
- • Recent buyers paid ~$3,008 below MSRP
Price Breakdown
Est. Dealer Cost$74,507
Est. Invoice$76,990
Holdback (est.)$2,484
MSRP (Sticker)$82,785
Asking Price$80,785
Markup-$2,000
Est. Dealer Margin on This Car$6,279
Percentile33% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$2,063
Avg Markup (F-150)-$3,300
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,949
Price History
Aug 6, 2026$80,285 → $80,785(+$500)
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1953d
Pennyrile FordHopkinsville, KY
-$2,500$89,6903d
Ford of CorinthCorinth, MS
-$2,500$90,6653d
Victory Lane Ford, Inc.Litchfield, IL
-$2,500$89,6103d
Joe Machens FordColumbia, MO
-$2,500$82,9553d
Mike Carpino Ford, Inc.Columbus, KS
-$2,500$83,0603d
Prosper FordProsper, TX
-$2,500$89,3453d
Mac Haik Ford of PasadenaPasadena, TX
-$2,500$83,2203d
AutoNation Ford KatyKaty, TX
-$2,500$83,7053d
AutoNation Ford KatyKaty, TX
-$2,500$90,8153d