Deal Sheet: 2026 F-150 Platinum

DePaula Ford LLC · Albany, NY · VIN: 1FTFW7L87TFB66519

Negotiation Guide

Opening Offer

$83,102

Fair Price

$84,602

Walk Away Above

$86,106

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$78,849

Est. Invoice$81,477

Holdback (est.)$2,628

MSRP (Sticker)$87,610

Asking Price$85,610

Markup-$2,000

Est. Dealer Margin on This Car$6,761

Percentile33% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$2,275

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,396

Cheaper F-150 Platinum Inventory

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