Negotiation Guide
Opening Offer
$70,936
Fair Price
$72,436
Walk Away Above
$74,143
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 66 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,265
Est. Invoice$70,541
Holdback (est.)$2,276
MSRP (Sticker)$75,850
Asking Price$73,850
Markup-$2,000
Est. Dealer Margin on This Car$5,585
Percentile33% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory283 vehicles
Avg Markup (All Models)-$2,138
Avg Markup (F-150)-$3,589
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,149
Price History
Jul 9, 2026$74,850 → $73,350(-$1,500)
Aug 6, 2026$73,350 → $73,850(+$500)
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