Deal Sheet: 2026 F-150 Platinum

DCH Ford of Eatontown · Eatontown, NJ · VIN: 1FTFW7L87TFB34556

Negotiation Guide

Opening Offer

$72,243

Fair Price

$73,743

Walk Away Above

$75,472

• Recent buyers paid ~$3,008 below MSRP
• Sitting 68 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,480

Est. Invoice$71,796

Holdback (est.)$2,316

MSRP (Sticker)$77,200

Asking Price$75,200

Markup-$2,000

Est. Dealer Margin on This Car$5,720

Percentile33% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$2,241

Avg Markup (F-150)-$3,042

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,897

Price History

Jul 9, 2026$75,700 → $74,700(-$1,000)

Aug 6, 2026$74,700 → $75,200(+$500)

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