Deal Sheet: 2026 F-150 Platinum

DCH Ford of Eatontown · Eatontown, NJ · VIN: 1FTFW7L87TFB34556

This Is Already a Great Deal

Opening Offer

$73,429

Asking Price

$75,700

Max Price

$75,700

• Recent buyers paid ~$1,447 below MSRP
• Asking price is already $53 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$69,480

Est. Invoice$71,796

Holdback$2,316

MSRP (Sticker)$77,200

Asking Price$75,700

Markup-$1,500

Dealer Margin on This Car$6,220

Percentile26% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$564

Avg Markup (F-150)-$1,444

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$382

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