Deal Sheet: 2026 F-150 Platinum

Homer Skelton Ford of Millington, LLC · Millington, TN · VIN: 1FTFW7L87TFB34234

Negotiation Guide

Opening Offer

$76,111

Fair Price

$77,611

Walk Away Above

$78,771

• Recent buyers paid ~$1,447 below MSRP
• Sitting 23 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$71,937

Est. Invoice$74,335

Holdback$2,398

MSRP (Sticker)$79,930

Asking Price$78,930

Markup-$1,000

Dealer Margin on This Car$6,993

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory164 vehicles

Avg Markup (All Models)-$905

Avg Markup (F-150)-$1,567

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$833

Cheaper F-150 Platinum Inventory

Everett FordBenton, AR

-$4,000$74,82023d

Landers FordCollierville, TN

-$4,000$75,62023d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98023d

Ford GrovesCape Girardeau, MO

-$4,000$81,03523d

Everett FordBenton, AR

-$4,000$76,21023d

Cogswell FordRussellville, AR

-$4,000$82,15023d

Ford of West MemphisWest Memphis, AR

-$4,000$82,35523d

Gallatin FordGallatin, TN

-$4,000$81,98523d

Everett FordBenton, AR

-$4,000$76,24523d

Vogler FordCarbondale, IL

-$4,000$76,64023d