← Vehicle Details
Deal Sheet: 2026 F-150 Platinum
Homer Skelton Ford of Millington, LLC · Millington, TN · VIN: 1FTFW7L87TFB34234
Negotiation Guide
Opening Offer
$74,864
Fair Price
$76,364
Walk Away Above
$78,147
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,937
Est. Invoice$74,335
Holdback (est.)$2,398
MSRP (Sticker)$79,930
Asking Price$77,930
Markup-$2,000
Est. Dealer Margin on This Car$5,993
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$2,629
Avg Markup (F-150)-$3,469
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,665
Price History
Jul 9, 2026$78,930 → $77,430(-$1,500)
Aug 6, 2026$77,430 → $77,930(+$500)
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1954d
Pennyrile FordHopkinsville, KY
-$2,500$89,6904d
Ford of CorinthCorinth, MS
-$2,500$90,6654d
Victory Lane Ford, Inc.Litchfield, IL
-$2,500$89,6104d
Joe Machens FordColumbia, MO
-$2,500$82,9554d
Mike Carpino Ford, Inc.Columbus, KS
-$2,500$83,0604d
Prosper FordProsper, TX
-$2,500$89,3454d
Mac Haik Ford of PasadenaPasadena, TX
-$2,500$83,2204d
AutoNation Ford KatyKaty, TX
-$2,500$83,7054d
AutoNation Ford KatyKaty, TX
-$2,500$90,8154d