Negotiation Guide
Opening Offer
$78,648
Fair Price
$80,148
Walk Away Above
$81,944
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,366
Est. Invoice$77,878
Holdback (est.)$2,512
MSRP (Sticker)$83,740
Asking Price$81,740
Markup-$2,000
Est. Dealer Margin on This Car$6,374
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory162 vehicles
Avg Markup (All Models)-$2,312
Avg Markup (F-150)-$3,325
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,697
Price History
Jul 9, 2026$82,240 → $81,240(-$1,000)
Aug 6, 2026$81,240 → $81,740(+$500)
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1953d
Pennyrile FordHopkinsville, KY
-$2,500$89,6903d
Ford of CorinthCorinth, MS
-$2,500$90,6653d
Victory Lane Ford, Inc.Litchfield, IL
-$2,500$89,6103d
Joe Machens FordColumbia, MO
-$2,500$82,9553d
Mike Carpino Ford, Inc.Columbus, KS
-$2,500$83,0603d
Prosper FordProsper, TX
-$2,500$89,3453d
Mac Haik Ford of PasadenaPasadena, TX
-$2,500$83,2203d
AutoNation Ford KatyKaty, TX
-$2,500$83,7053d
AutoNation Ford KatyKaty, TX
-$2,500$90,8153d