Deal Sheet: 2026 F-150 Platinum

Hunt Ford Inc · Franklin, KY · VIN: 1FTFW7L87TFA92406

Negotiation Guide

Opening Offer

$71,763

Fair Price

$73,263

Walk Away Above

$74,329

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$67,856

Est. Invoice$70,117

Holdback$2,262

MSRP (Sticker)$75,395

Asking Price$74,395

Markup-$1,000

Dealer Margin on This Car$6,540

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory179 vehicles

Avg Markup (All Models)-$725

Avg Markup (F-150)-$1,430

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$643

Cheaper F-150 Platinum Inventory

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-$4,000$75,62021d

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-$4,000$76,21021d

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-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

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-$4,000$76,64021d