Deal Sheet: 2026 F-150 Platinum

Mike Willis Ford · Sulphur, LA · VIN: 1FTFW7L87TFA70003

Negotiation Guide

Opening Offer

$79,172

Fair Price

$80,672

Walk Away Above

$82,176

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$75,312

Est. Invoice$77,822

Holdback (est.)$2,510

MSRP (Sticker)$83,680

Asking Price$81,680

Markup-$2,000

Est. Dealer Margin on This Car$6,368

Percentile33% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory246 vehicles

Avg Markup (All Models)-$2,463

Avg Markup (F-150)-$3,664

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,900

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