Deal Sheet: 2026 F-150 Platinum

David McDavid Ford Ft. Worth · Fort Worth, TX · VIN: 1FTFW7L87TFA42380

Negotiation Guide

Opening Offer

$80,322

Fair Price

$81,822

Walk Away Above

$83,326

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$76,347

Est. Invoice$78,892

Holdback (est.)$2,545

MSRP (Sticker)$84,830

Asking Price$82,830

Markup-$2,000

Est. Dealer Margin on This Car$6,483

Percentile33% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$2,165

Avg Markup (F-150)-$3,657

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$848

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d