Deal Sheet: 2026 F-150 Platinum

Thoroughbred Ford of Platte City, Inc. · Platte City, MO · VIN: 1FTFW7L87TFA14353

Negotiation Guide

Opening Offer

$74,452

Fair Price

$75,952

Walk Away Above

$77,734

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,564

Est. Invoice$73,949

Holdback (est.)$2,385

MSRP (Sticker)$79,515

Asking Price$77,515

Markup-$2,000

Est. Dealer Margin on This Car$5,952

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory29 vehicles

Avg Markup (All Models)-$2,759

Avg Markup (F-150)-$3,600

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$3,156

Price History

Jul 9, 2026$78,515 → $77,015(-$1,500)

Aug 6, 2026$77,015 → $77,515(+$500)

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