Deal Sheet: 2026 F-150 Platinum

Story Ford · Story City, IA · VIN: 1FTFW7L86TFB55317

Negotiation Guide

Opening Offer

$79,292

Fair Price

$80,792

Walk Away Above

$82,296

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$75,420

Est. Invoice$77,934

Holdback (est.)$2,514

MSRP (Sticker)$83,800

Asking Price$81,800

Markup-$2,000

Est. Dealer Margin on This Car$6,380

Percentile33% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$2,211

Avg Markup (F-150)-$3,750

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,148

Price History

Jul 9, 2026$82,800 → $81,300(-$1,500)

Aug 6, 2026$81,300 → $81,800(+$500)

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