Deal Sheet: 2026 F-150 Platinum

Allan Vigil Ford · Morrow, GA · VIN: 1FTFW7L86TFB41451

Negotiation Guide

Opening Offer

$79,627

Fair Price

$81,127

Walk Away Above

$82,631

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$75,722

Est. Invoice$78,246

Holdback (est.)$2,524

MSRP (Sticker)$84,135

Asking Price$82,635

Markup-$1,500

Est. Dealer Margin on This Car$6,914

Percentile47% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$1

Avg Markup (F-150)-$2,500

% Below MSRP73%

Avg Days to Sell34 days

Avg Sold Markup-$165

Price History

Jul 11, 2026$83,135 → $82,135(-$1,000)

Aug 6, 2026$82,135 → $83,135(+$1,000)

Aug 15, 2026$83,135 → $82,635(-$500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

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-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

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-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

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