Deal Sheet: 2026 F-150 Platinum

Clay Maxey Ford · Harrison, AR · VIN: 1FTFW7L86TFB39439

Negotiation Guide

Opening Offer

$72,632

Fair Price

$74,132

Walk Away Above

$75,636

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,426

Est. Invoice$71,740

Holdback (est.)$2,314

MSRP (Sticker)$77,140

Asking Price$74,640

Markup-$2,500

Est. Dealer Margin on This Car$5,214

Percentile2% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$2,109

Avg Markup (F-150)-$3,533

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,508

Price History

Aug 6, 2026$74,640 → $75,140(+$500)

Aug 15, 2026$75,140 → $74,640(-$500)

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