Deal Sheet: 2026 F-150 Platinum

James Hodge Ford Idabel · Idabel, OK · VIN: 1FTFW7L86TFA63351

Negotiation Guide

Opening Offer

$71,205

Fair Price

$72,705

Walk Away Above

$74,475

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,621

Est. Invoice$70,908

Holdback (est.)$2,287

MSRP (Sticker)$76,245

Asking Price$74,245

Markup-$2,000

Est. Dealer Margin on This Car$5,625

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$1,078

Avg Markup (F-150)-$3,400

% Below MSRP85%

Avg Days to Sell36 days

Avg Sold Markup-$1,506

Price History

Jul 9, 2026$75,245 → $73,745(-$1,500)

Aug 6, 2026$73,745 → $74,245(+$500)

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