Negotiation Guide
Opening Offer
$79,739
Fair Price
$81,239
Walk Away Above
$83,000
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 69 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$76,284
Est. Invoice$78,827
Holdback (est.)$2,543
MSRP (Sticker)$84,760
Asking Price$83,260
Markup-$1,500
Est. Dealer Margin on This Car$6,976
Percentile47% of inventory is priced lower
Days on Lot69 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)-$617
Avg Markup (F-150)-$2,875
% Below MSRP81%
Avg Days to Sell27 days
Avg Sold Markup-$985
Price History
Jul 9, 2026$83,260 → $82,260(-$1,000)
Aug 6, 2026$82,260 → $83,260(+$1,000)
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