Deal Sheet: 2026 F-150 Platinum

Crain Ford of Little Rock · Little Rock, AR · VIN: 1FTFW7L85TFB69161

Negotiation Guide

Opening Offer

$73,042

Fair Price

$74,542

Walk Away Above

$76,046

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$69,795

Est. Invoice$72,122

Holdback (est.)$2,327

MSRP (Sticker)$77,550

Asking Price$75,550

Markup-$2,000

Est. Dealer Margin on This Car$5,755

Percentile33% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$1,998

Avg Markup (F-150)-$3,395

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,741

Price History

Aug 6, 2026$75,050 → $75,550(+$500)

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