Deal Sheet: 2026 F-150 Platinum

Blake Utter Ford · Denison, TX · VIN: 1FTFW7L85TFB39402

Negotiation Guide

Opening Offer

$81,007

Fair Price

$82,507

Walk Away Above

$84,011

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,964

Est. Invoice$79,529

Holdback (est.)$2,565

MSRP (Sticker)$85,515

Asking Price$83,515

Markup-$2,000

Est. Dealer Margin on This Car$6,552

Percentile33% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$2,377

Avg Markup (F-150)-$3,920

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,276

Price History

Jul 9, 2026$84,515 → $83,015(-$1,500)

Aug 6, 2026$83,015 → $83,515(+$500)

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