Deal Sheet: 2026 F-150 Platinum

Lithia Springs Ford · Lithia Springs, GA · VIN: 1FTFW7L85TFB19134

Negotiation Guide

Opening Offer

$82,832

Fair Price

$84,332

Walk Away Above

$85,836

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,606

Est. Invoice$81,226

Holdback (est.)$2,620

MSRP (Sticker)$87,340

Asking Price$85,840

Markup-$1,500

Est. Dealer Margin on This Car$7,234

Percentile47% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,773

Avg Markup (F-150)-$2,797

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,900

Price History

Aug 9, 2026$85,340 → $86,340(+$1,000)

Aug 15, 2026$86,340 → $85,840(-$500)

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