Deal Sheet: 2026 F-150 Platinum

Young Ford of Brigham City · Brigham City, UT · VIN: 1FTFW7L85TFB01572

Negotiation Guide

Opening Offer

$74,072

Fair Price

$75,572

Walk Away Above

$77,076

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$70,722

Est. Invoice$73,079

Holdback (est.)$2,357

MSRP (Sticker)$78,580

Asking Price$77,580

Markup-$1,000

Est. Dealer Margin on This Car$6,858

Percentile88% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$1,886

Avg Markup (F-150)-$2,893

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,360

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