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Deal Sheet: 2026 F-150 Platinum
Holiday Ford · Whitesboro, TX · VIN: 1FTFW7L85TFA50025
Negotiation Guide
Opening Offer
$84,149
Fair Price
$85,649
Walk Away Above
$87,465
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$80,352
Est. Invoice$83,030
Holdback (est.)$2,678
MSRP (Sticker)$89,280
Asking Price$87,280
Markup-$2,000
Est. Dealer Margin on This Car$6,928
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory290 vehicles
Avg Markup (All Models)-$1,652
Avg Markup (F-150)-$3,406
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,654
Price History
Jul 9, 2026$88,280 → $86,780(-$1,500)
Aug 6, 2026$86,780 → $87,280(+$500)
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