Deal Sheet: 2026 F-150 Platinum

Freehold Ford, Inc. · Freehold, NJ · VIN: 1FTFW7L85TFA13623

Negotiation Guide

Opening Offer

$74,328

Fair Price

$75,828

Walk Away Above

$77,609

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,451

Est. Invoice$73,833

Holdback (est.)$2,382

MSRP (Sticker)$79,390

Asking Price$77,390

Markup-$2,000

Est. Dealer Margin on This Car$5,939

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$2,412

Avg Markup (F-150)-$3,731

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,714

Price History

Jul 9, 2026$77,890 → $76,890(-$1,000)

Aug 6, 2026$76,890 → $77,390(+$500)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d