Negotiation Guide
Opening Offer
$74,642
Fair Price
$76,142
Walk Away Above
$77,646
- • Recent buyers paid ~$3,008 below MSRP
Price Breakdown
Est. Dealer Cost$71,235
Est. Invoice$73,610
Holdback (est.)$2,375
MSRP (Sticker)$79,150
Asking Price$78,150
Markup-$1,000
Est. Dealer Margin on This Car$6,915
Percentile88% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$2,266
Avg Markup (F-150)-$2,969
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,667
Price History
Jul 29, 2026$76,150 → $77,150(+$1,000)
Aug 6, 2026$77,150 → $78,150(+$1,000)
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1954d
Pennyrile FordHopkinsville, KY
-$2,500$89,6904d
Ford of CorinthCorinth, MS
-$2,500$90,6654d
Victory Lane Ford, Inc.Litchfield, IL
-$2,500$89,6104d
Joe Machens FordColumbia, MO
-$2,500$82,9554d
Mike Carpino Ford, Inc.Columbus, KS
-$2,500$83,0604d
Prosper FordProsper, TX
-$2,500$89,3454d
Mac Haik Ford of PasadenaPasadena, TX
-$2,500$83,2204d
AutoNation Ford KatyKaty, TX
-$2,500$83,7054d
AutoNation Ford KatyKaty, TX
-$2,500$90,8154d