Deal Sheet: 2026 F-150 Platinum

McCoy Ford · Honea Path, SC · VIN: 1FTFW7L84TFB76554

Negotiation Guide

Opening Offer

$82,102

Fair Price

$83,602

Walk Away Above

$85,106

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,949

Est. Invoice$80,547

Holdback (est.)$2,598

MSRP (Sticker)$86,610

Asking Price$84,610

Markup-$2,000

Est. Dealer Margin on This Car$6,661

Percentile33% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$3,097

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,257

Price History

Aug 6, 2026$83,610 → $85,110(+$1,500)

Aug 15, 2026$85,110 → $84,610(-$500)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

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-$2,500$89,6903d

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