Deal Sheet: 2026 F-150 Platinum

Sunshine Ford, Inc. · Newburgh, NY · VIN: 1FTFW7L84TFB61911

Negotiation Guide

Opening Offer

$80,157

Fair Price

$81,657

Walk Away Above

$83,161

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,199

Est. Invoice$78,738

Holdback (est.)$2,540

MSRP (Sticker)$84,665

Asking Price$82,665

Markup-$2,000

Est. Dealer Margin on This Car$6,467

Percentile33% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$2,021

Avg Markup (F-150)-$3,667

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,665

Price History

Jul 9, 2026$83,165 → $82,165(-$1,000)

Aug 6, 2026$82,165 → $82,665(+$500)

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