Deal Sheet: 2026 F-150 Platinum

Boulevard Ford · Millsboro, DE · VIN: 1FTFW7L84TFA94016

Negotiation Guide

Opening Offer

$81,092

Fair Price

$82,592

Walk Away Above

$84,096

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$77,040

Est. Invoice$79,608

Holdback (est.)$2,568

MSRP (Sticker)$85,600

Asking Price$84,600

Markup-$1,000

Est. Dealer Margin on This Car$7,560

Percentile88% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)+$310

Avg Markup (F-150)-$2,850

% Below MSRP63%

Avg Days to Sell32 days

Avg Sold Markup-$500

Price History

Aug 6, 2026$83,600 → $84,600(+$1,000)

Cheaper F-150 Platinum Inventory

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-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d