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Deal Sheet: 2026 F-150 Platinum
Homer Skelton Ford, Inc. · Olive Branch, MS · VIN: 1FTFW7L84TFA08817
Negotiation Guide
Opening Offer
$74,874
Fair Price
$76,374
Walk Away Above
$78,157
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 73 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,946
Est. Invoice$74,344
Holdback (est.)$2,398
MSRP (Sticker)$79,940
Asking Price$77,940
Markup-$2,000
Est. Dealer Margin on This Car$5,994
Percentile33% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory114 vehicles
Avg Markup (All Models)-$2,175
Avg Markup (F-150)-$3,182
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,022
Price History
Jul 9, 2026$78,940 → $77,440(-$1,500)
Aug 6, 2026$77,440 → $77,940(+$500)
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