Deal Sheet: 2026 F-150 Platinum

Homer Skelton Ford, Inc. · Olive Branch, MS · VIN: 1FTFW7L84TFA08817

Negotiation Guide

Opening Offer

$76,266

Fair Price

$77,766

Walk Away Above

$78,853

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$71,946

Est. Invoice$74,344

Holdback$2,398

MSRP (Sticker)$79,940

Asking Price$78,940

Markup-$1,000

Dealer Margin on This Car$6,994

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$589

Avg Markup (F-150)-$1,409

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$500

Cheaper F-150 Platinum Inventory

Everett FordBenton, AR

-$4,000$74,82021d

Landers FordCollierville, TN

-$4,000$75,62021d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,000$82,98021d

Ford GrovesCape Girardeau, MO

-$4,000$81,03521d

Everett FordBenton, AR

-$4,000$76,21021d

Cogswell FordRussellville, AR

-$4,000$82,15021d

Ford of West MemphisWest Memphis, AR

-$4,000$82,35521d

Gallatin FordGallatin, TN

-$4,000$81,98521d

Everett FordBenton, AR

-$4,000$76,24521d

Vogler FordCarbondale, IL

-$4,000$76,64021d