Deal Sheet: 2026 F-150 Platinum

Cogswell Ford · Russellville, AR · VIN: 1FTFW7L83TFB79820

Negotiation Guide

Opening Offer

$73,912

Fair Price

$75,412

Walk Away Above

$76,916

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$70,578

Est. Invoice$72,931

Holdback (est.)$2,353

MSRP (Sticker)$78,420

Asking Price$76,420

Markup-$2,000

Est. Dealer Margin on This Car$5,842

Percentile33% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$335

Avg Markup (F-150)-$3,682

% Below MSRP75%

Avg Days to Sell36 days

Avg Sold Markup-$1,417

Price History

Aug 6, 2026$75,920 → $76,420(+$500)

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