Deal Sheet: 2026 F-150 Platinum

Keith White Ford · Mccomb, MS · VIN: 1FTFW7L83TFB54934

Negotiation Guide

Opening Offer

$73,287

Fair Price

$74,787

Walk Away Above

$76,291

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,016

Est. Invoice$72,349

Holdback (est.)$2,334

MSRP (Sticker)$77,795

Asking Price$75,795

Markup-$2,000

Est. Dealer Margin on This Car$5,780

Percentile33% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$2,333

Avg Markup (F-150)-$3,818

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,500

Price History

Jul 9, 2026$76,795 → $75,295(-$1,500)

Aug 6, 2026$75,295 → $75,795(+$500)

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