Deal Sheet: 2026 F-150 Platinum

Bill Utter Ford · Denton, TX · VIN: 1FTFW7L83TFB39771

Negotiation Guide

Opening Offer

$79,567

Fair Price

$81,067

Walk Away Above

$82,571

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$75,668

Est. Invoice$78,190

Holdback (est.)$2,522

MSRP (Sticker)$84,075

Asking Price$82,075

Markup-$2,000

Est. Dealer Margin on This Car$6,408

Percentile33% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory429 vehicles

Avg Markup (All Models)-$2,231

Avg Markup (F-150)-$3,560

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,569

Price History

Jul 9, 2026$83,075 → $81,575(-$1,500)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d