Deal Sheet: 2026 F-150 Platinum

New Way Ford · Coon Rapids, IA · VIN: 1FTFW7L83TFB23201

Negotiation Guide

Opening Offer

$72,645

Fair Price

$74,145

Walk Away Above

$75,920

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,926

Est. Invoice$72,256

Holdback (est.)$2,331

MSRP (Sticker)$77,695

Asking Price$75,695

Markup-$2,000

Est. Dealer Margin on This Car$5,770

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory30 vehicles

Avg Markup (All Models)-$1,933

Avg Markup (F-150)-$3,333

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,000

Price History

Jul 9, 2026$76,695 → $75,195(-$1,500)

Aug 6, 2026$75,195 → $75,695(+$500)

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