Deal Sheet: 2026 F-150 Platinum

Burns Ford of York · York, SC · VIN: 1FTFW7L83TFB15017

Negotiation Guide

Opening Offer

$75,187

Fair Price

$76,687

Walk Away Above

$78,191

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$71,726

Est. Invoice$74,116

Holdback (est.)$2,391

MSRP (Sticker)$79,695

Asking Price$78,195

Markup-$1,500

Est. Dealer Margin on This Car$6,470

Percentile47% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)-$1,667

Avg Markup (F-150)-$2,625

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,331

Price History

Aug 6, 2026$76,695 → $78,195(+$1,500)

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