Deal Sheet: 2026 F-150 Platinum

Shaker's Family Ford · Watertown, CT · VIN: 1FTFW7L83TFA89342

Negotiation Guide

Opening Offer

$80,758

Fair Price

$82,258

Walk Away Above

$84,061

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,279

Est. Invoice$79,854

Holdback (est.)$2,576

MSRP (Sticker)$85,865

Asking Price$83,865

Markup-$2,000

Est. Dealer Margin on This Car$6,587

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$1,660

Avg Markup (F-150)-$3,063

% Below MSRP92%

Avg Days to Sell40 days

Avg Sold Markup-$1,436

Price History

Jul 9, 2026$84,365 → $83,365(-$1,000)

Aug 6, 2026$83,365 → $83,865(+$500)

Cheaper F-150 Platinum Inventory

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-$2,500$89,6903d

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-$2,500$82,9553d

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