Deal Sheet: 2026 F-150 Platinum

Hertrich Ford of Milford · Milford, DE · VIN: 1FTFW7L82TFB49384

Negotiation Guide

Opening Offer

$82,738

Fair Price

$84,238

Walk Away Above

$84,962

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$77,117

Est. Invoice$79,687

Holdback$2,571

MSRP (Sticker)$85,685

Asking Price$84,685

Markup-$1,000

Dealer Margin on This Car$7,569

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$474

Avg Markup (F-150)-$1,545

% Below MSRP88%

Avg Days to Sell10 days

Avg Sold Markup-$333

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