Deal Sheet: 2026 F-150 Platinum

Hertrich Ford of Milford · Milford, DE · VIN: 1FTFW7L82TFB49384

Negotiation Guide

Opening Offer

$81,177

Fair Price

$82,677

Walk Away Above

$84,181

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,117

Est. Invoice$79,687

Holdback (est.)$2,571

MSRP (Sticker)$85,685

Asking Price$84,685

Markup-$1,000

Est. Dealer Margin on This Car$7,569

Percentile88% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$880

Avg Markup (F-150)-$2,417

% Below MSRP87%

Avg Days to Sell36 days

Avg Sold Markup-$839

Price History

Jul 9, 2026$84,685 → $83,685(-$1,000)

Aug 6, 2026$83,685 → $84,685(+$1,000)

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