Negotiation Guide
Opening Offer
$78,293
Fair Price
$79,793
Walk Away Above
$81,539
- • Recent buyers paid ~$3,008 below MSRP
- • Sitting 68 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$74,957
Est. Invoice$77,455
Holdback (est.)$2,499
MSRP (Sticker)$83,285
Asking Price$81,285
Markup-$2,000
Est. Dealer Margin on This Car$6,329
Percentile33% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold928
Avg Markup-$3,008
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory133 vehicles
Avg Markup (All Models)-$2,312
Avg Markup (F-150)-$3,125
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,828
Price History
Jul 9, 2026$81,785 → $80,785(-$1,000)
Aug 6, 2026$80,785 → $81,285(+$500)
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