Deal Sheet: 2026 F-150 Platinum

Larry H. Miller Super Ford Salt Lake City · Salt Lake City, UT · VIN: 1FTFW7L82TFB21097

Negotiation Guide

Opening Offer

$80,952

Fair Price

$82,452

Walk Away Above

$84,256

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,454

Est. Invoice$80,036

Holdback (est.)$2,582

MSRP (Sticker)$86,060

Asking Price$85,060

Markup-$1,000

Est. Dealer Margin on This Car$7,606

Percentile88% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$1,781

Avg Markup (F-150)-$2,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,054

Price History

Jul 9, 2026$85,060 → $83,060(-$2,000)

Jul 29, 2026$83,060 → $84,060(+$1,000)

Aug 6, 2026$84,060 → $85,060(+$1,000)

Cheaper F-150 Platinum Inventory

Starks Ford of QueensWoodside, NY

-$7,500$84,1953d

Pennyrile FordHopkinsville, KY

-$2,500$89,6903d

Ford of CorinthCorinth, MS

-$2,500$90,6653d

Victory Lane Ford, Inc.Litchfield, IL

-$2,500$89,6103d

Joe Machens FordColumbia, MO

-$2,500$82,9553d

Mike Carpino Ford, Inc.Columbus, KS

-$2,500$83,0603d

Prosper FordProsper, TX

-$2,500$89,3453d

Mac Haik Ford of PasadenaPasadena, TX

-$2,500$83,2203d

AutoNation Ford KatyKaty, TX

-$2,500$83,7053d

AutoNation Ford KatyKaty, TX

-$2,500$90,8153d