Deal Sheet: 2026 F-150 Platinum

Carman Ford · New Castle, DE · VIN: 1FTFW7L82TFA89705

Negotiation Guide

Opening Offer

$74,105

Fair Price

$75,605

Walk Away Above

$77,385

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$71,249

Est. Invoice$73,623

Holdback (est.)$2,375

MSRP (Sticker)$79,165

Asking Price$77,665

Markup-$1,500

Est. Dealer Margin on This Car$6,417

Percentile47% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)+$231

Avg Markup (F-150)-$2,867

% Below MSRP66%

Avg Days to Sell39 days

Avg Sold Markup-$272

Price History

Jul 9, 2026$77,665 → $76,665(-$1,000)

Aug 6, 2026$76,665 → $77,665(+$1,000)

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