Deal Sheet: 2026 F-150 Platinum

Carman Ford · New Castle, DE · VIN: 1FTFW7L82TFA89705

Negotiation Guide

Opening Offer

$75,499

Fair Price

$76,999

Walk Away Above

$78,082

• Recent buyers paid ~$1,447 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$71,249

Est. Invoice$73,623

Holdback$2,375

MSRP (Sticker)$79,165

Asking Price$77,665

Markup-$1,500

Dealer Margin on This Car$6,417

Percentile26% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold559

Avg Markup-$1,447

Median Markup-$1,000

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory162 vehicles

Avg Markup (All Models)+$40

Avg Markup (F-150)-$1,636

% Below MSRP63%

Avg Days to Sell10 days

Avg Sold Markup-$42

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