Deal Sheet: 2026 F-150 Platinum

Ed Murdock Ford · Lavonia, GA · VIN: 1FTFW7L82TFA48362

Negotiation Guide

Opening Offer

$79,852

Fair Price

$81,352

Walk Away Above

$82,856

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$75,924

Est. Invoice$78,455

Holdback (est.)$2,531

MSRP (Sticker)$84,360

Asking Price$82,860

Markup-$1,500

Est. Dealer Margin on This Car$6,936

Percentile47% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory846 vehicles

Avg Markup (All Models)-$503

Avg Markup (F-150)-$3,088

% Below MSRP39%

Avg Days to Sell31 days

Avg Sold Markup+$455

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