Deal Sheet: 2026 F-150 Platinum

Gray-Daniels Ford · Brandon, MS · VIN: 1FTFW7L82TFA40732

Negotiation Guide

Opening Offer

$82,952

Fair Price

$84,452

Walk Away Above

$86,264

• Recent buyers paid ~$3,008 below MSRP
• Sitting 73 days (avg 43) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$79,268

Est. Invoice$81,910

Holdback (est.)$2,642

MSRP (Sticker)$88,075

Asking Price$86,075

Markup-$2,000

Est. Dealer Margin on This Car$6,808

Percentile33% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory476 vehicles

Avg Markup (All Models)-$846

Avg Markup (F-150)-$3,531

% Below MSRP84%

Avg Days to Sell34 days

Avg Sold Markup-$1,123

Price History

Jul 9, 2026$87,075 → $85,575(-$1,500)

Aug 6, 2026$85,575 → $86,075(+$500)

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