Deal Sheet: 2026 F-150 Platinum

Randall Ford Inc · Fort Smith, AR · VIN: 1FTFW7L81TFC03192

Negotiation Guide

Opening Offer

$82,352

Fair Price

$83,852

Walk Away Above

$85,356

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$78,174

Est. Invoice$80,780

Holdback (est.)$2,606

MSRP (Sticker)$86,860

Asking Price$84,360

Markup-$2,500

Est. Dealer Margin on This Car$6,186

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$2,239

Avg Markup (F-150)-$3,765

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,865

Cheaper F-150 Platinum Inventory

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