Deal Sheet: 2026 F-150 Platinum

Whitson-Morgan Motor Company, Inc. · Clarksville, AR · VIN: 1FTFW7L81TFB93148

Negotiation Guide

Opening Offer

$80,057

Fair Price

$81,557

Walk Away Above

$83,061

• Recent buyers paid ~$3,008 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,109

Est. Invoice$78,645

Holdback (est.)$2,537

MSRP (Sticker)$84,565

Asking Price$82,065

Markup-$2,500

Est. Dealer Margin on This Car$5,957

Percentile2% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$1,986

Avg Markup (F-150)-$3,063

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,828

Price History

Aug 15, 2026$82,565 → $82,065(-$500)

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