Deal Sheet: 2026 F-150 Platinum

Bill Utter Ford · Denton, TX · VIN: 1FTFW7L81TFB78875

Negotiation Guide

Opening Offer

$76,012

Fair Price

$77,512

Walk Away Above

$79,016

• Recent buyers paid ~$3,008 below MSRP

Price Breakdown

Est. Dealer Cost$72,468

Est. Invoice$74,884

Holdback (est.)$2,416

MSRP (Sticker)$80,520

Asking Price$78,520

Markup-$2,000

Est. Dealer Margin on This Car$6,052

Percentile33% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold928

Avg Markup-$3,008

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory429 vehicles

Avg Markup (All Models)-$2,231

Avg Markup (F-150)-$3,560

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,569

Price History

Aug 6, 2026$78,020 → $78,520(+$500)

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